Digital strategist with focus on tech & impact

As interim Product Owner for Nordic Angels, I got to wear a lot of hats (metaphorically, of course). From identifying and implementing product improvements to streamlining processes, we were on a mission to accelerate the rate of investing in startup and tech. Drawing on my experience in the startup ecosystem and my background in product management, I helped make the platform more user-friendly, like a warm and fuzzy blanket on a cold winter's night. I'm excited to see what the future holds for the startup ecosystem. Cheers to angel investors, one investment at a time!

Johan "Matgeek" Hedberg is an influencer with a passion for food. He wanted to share the unique flavors of the world with everyone, but didn't have a way to do so. That's when I stepped in to help.

Using my knowledge and skills in ecommerce solutions, I worked with Johan to set up an online shop using Shopify. Together, we created a user-friendly website that showcased the delicious treats he had to offer.

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Are you ready to hear about the time I helped a fintech startup go from a trickle to a tidal wave of online success? As a growth strategist, I was thrilled to work with Treyd and help them optimize their website for maximum conversion.

But that wasn't all – I also rolled up my sleeves and dove into their CRM workflows, streamlining their processes to ensure they were working as efficiently as possible. And what's a successful website without a little bit of advertising? I created and ran ads on social media and Google to bring even more eyeballs to Treyd's offerings.

The result? Treyd's online presence exploded, and they saw a massive uptick in conversion rates. I may not have a superhero cape, but I sure felt like one after working with Treyd!

In the end, we delivered a website that not only met, but exceeded the UNHCR's expectations. The site has received widespread praise from both the client and the public, and has already raised significant funds for the Bidi Bidi refugee camp.
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Not only did we need to create a site that looked great and functioned flawlessly, but we also needed to ensure that it effectively communicated the urgency of the situation and inspired visitors to take action.