Tech + Web
Norrsken Foundation
Plan and construct tech stack for NGO Norrsken, and build multiple websites for +4 years. Assist in marketing and design of multiple projects.
Hi there, I'm Erik Isberg
Covering the whole digital side, so you don't have to hire five specialists
Over 10 years of being the one who holds the web, the ecommerce, the product and the numbers together. Specialists are sharper at any single one of them. The point is that someone makes the parts fit.
Four years at Norrsken, Impact Loop from scratch, ecommerce for Matgeek, growth for Treyd. Day to day I am AI Lead and digital strategist at Adeprimo, and an investor in early-stage companies.
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Areas of work
Websites & Ecommerce
Shopify, WooCommerce, Webflow and a bunch of other platforms. Building and optimizing is such big fun!
Product Manager
Winter is coming, let's lay it all out and plan a strategy! Jira is good but Linear is great!
Licensed AI Product Manager
Growth Strategy
Funnels are old school, let's build loops! Reforge alumni with a big love for building stuff.
Data, ads & content marketing
The numbers don't lie! Performance marketing, email-loops and other fun tools.
Selected work
A few of the places where I have built, run or fixed the digital side of things.
Ecommerce
Matgeek
Ecommerce in Shopify for one of Sweden's biggest food influencers.
Product
Nordic Angels
Interim product manager for a network platform that assists angel investors.
Tech + Web
Impact Loop
Plan and construct tech stack for media house Loop, and building news website.
Growth
Treyd
Growth consultant for fintech Treyd, setting up marketing engine and optimizing.
Writing
Notes from the cluttered closet of my thoughts. Mostly tools, templates and things worth trying.
Tools & skills
I have spent about 83.2% of my 30+ years staring at a screen instead of socializing. You do the math.
- Figma
- Webflow
- Shopify
- Wordpress
- Squarespace
- WooCommerce
- Elementor
- Mailchimp
- Klaviyo
- ActiveCampaign
- Intercom
- Mixpanel
- Google Analytics
- Tag Manager
- Google Ads
- Meta Business
- Linkedin Ads
- Jira
- Confluence
- Memberstack
- Softr
- Retool
- Zapier
- Postman
- Stripe
- API/integrations
- Adobe
- Autocad
What people say
Awkward as a dad joke at a board meeting, but occasionally people have endured my work and said something nice.
“Erik has been the digital glue that held Norrsken's massive communication efforts together.”
“He understood my needs, worked efficiently and suggested smart solutions. My shop turned out better than I had pictured.”
“He's fast, bright, trustworthy and brings tons of insight and experience into any project he's attached to.”
“When we need a super hero, Erik just pops up, and sorts things out. He brings a lot of knowledge and is a good advisor.”
Got something that needs building or fixing?
Too small for a digital department of your own, or you have one that needs someone seeing the whole picture? Get in touch and we will take a look.
Get in touch